Page 3 - Planika Lookbook 2023
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ourstory







                                                                                                                                                                           It started with a simple bonfire in the heart of the Australian continent, under the red
                                                                                                                                                                           Ayers Rock. Two tourists, Alfred Weilandt and Jerry Dabrowski were sitting by the fire,
                                                                                                                                                                           long into the night, listening to Aboriginal tales about a mythical Epoch of Dreams.
                                                                                                                                                                           The atmosphere created by the flames inspired the two to find an easy way to have
                                                                                                                                                                                                       the same fire in contemporary interiors.

                                                                                                                                                                           They intended  to  overcome  the  existing difficulties  in the  form  of  soot,
                                                                                                                                                                           ash and the need for a chimney, all of which are associated with fire in an interior
                                                                                                                                                                           space. Contemporary lifestyle demands products that  through design have
                                                                                                                                                                           a  character  of  their own but are safe  and  easy  to  use. After months spent
                                                                                                                                                                           on designing  and  testing, they came up with  a  product combining  the  beauty
                                                                                                                                                                           of form and the comfort of use thanks to bioethanol fuel. But most of all a product
                                                                                                                                                                                             that satisfies the atavistic need to commune with fire.



                                                                                                                                                                                             designfire






                                                                                                                                                                           We took on the challenging task and went beyond all the established  boundaries
                                                                                                                                                                           to design fire like never before. Our endeavours lead us to develop solutions that allow us
                                                                                                                                                                                           to arrange a natural fire in any space; be it indoor or outdoor.

                                                                                                                                                                           As a  world leader  in  fully automatic fireplaces, we guarantee  the  convenience
                                                                                                                                                                           and safety of our products. We listen to our clients carefully to provide individually
                                                                                                                                                                           customized products. Our offer covers net zero bioethanol fireplaces with patented
                                                                                                                                                                           BEV Technology and gas fire solutions that provide a lot of freedom in designing your
                                                                                                                                                                             ®
                                                                                                                                                                                                       perfect space with fire as the focal point.
                                                                                                                                                                           The  recognition says  it  all. Planika  is  global. With  an  extensive distribution
                                                                                                                                                                           network, we are present in over 100 countries around the world. But the success
                                                                                                                                                                           also lies in the concept of a teal organization that Planika adopted. In our company,
                                                                                                                                                                           there is no hierarchy. All the employees are given freedom in managing their working
                                                                                                                                                                                    schedule and have a real influence in the process of product creation.




                                                                                                                                                                                      ~This made it possible to give you truly unique solutions in fire design.

                                                                                                                                                                                                                            Planika

















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